Massimo Dutti Marketing Analysis Keywords: The group also partially and wholly is the owner of more than a hundred companies related with the various activities available of textile and fashion design, production and circulation.
Executive Summary Our group chose to analyze local brand Raoul and internationally successful brand Massimo Dutti within the local Singaporean context.
The retail industry shapes the environment where Singaporeans live, work and play. Unsurprisingly, our research finding shows that our selected brands are improving progressively in terms of sales and revenue.
Both brands cater to working business professionals but Raoul has a stronger focus on simple and chic business wear while Massimo Dutti focuses on casual and smart formal wear. Raoul has seen success in targeting working professionals who have spending power and looking for quality fashionable products that are affordable and have a prestige branding.
Despite being a local brand they have successfully marketed themselves as a premium brand because they took on a French name and a European marketing approach. Raoul follows the European fashion seasons and introduces the collection each season with much hype and anticipation by their customers.
By cutting down on advertising and promotion costs, Massimo Dutti can translate these costs into better quality fabrics and designs according to market trends for their customers and thereby earning higher profits.
The Raoul brand was conceived when Benjamin was in London years ago. The company had always been franchising and representing brands from other companies. In they bought some shirts from some expensive stores and after three to four months Benjamin was wearing shirt and the cuffs were fraying, buttons coming off.
Raoul is the French name for Ralph. Raoul was launched through stores in Singapore, Malaysia and Indonesia. The first store combining both ranges opened its doors in and a flagship in the classic Paragon shopping centre on Orchard Rd in Today it has more than stores in over 50 countries.
This line is gradually being introduced into those stores that are large enough for this specific space in various countries. Since SeptemberMassimo Dutti has been designing, distributing and selling the following lines: Taking its own unique creative concept as the base, Massimo Dutti designs for urban, elegant and contemporary customers.
Customers that are not only looking for the very latest trends, but are also loyal to our label and share our pride in its values. Collection after collection, Massimo Dutti seeks to transmit its own personal style yet which reflects the fashion trends that dominate the international catwalks.
Massimo Dutti stores, always situated in prime city locations, represent a designer space created for customer comfort, where personalised help and advice is seen as the essential basis of customer service. Targeting group and segmentation Raoul The aspirers The main target audience is men in their 20s to late 30s who are professionals in their job scope or running their own business.
They are nonnarcissists, and they live for others rather than themselves. Therefore personal image is important in how they bring themselves forward to the rest.
Being health conscious also make them aware of having a healthy lifestyle.The FIFA World Cup was the 21st FIFA World Cup, an international football tournament contested by the men's national teams of the member associations of FIFA once every four years.
It took place in Russia from 14 June to 15 July It was the first World Cup to be held in Eastern Europe, and the 11th time that it had been held in Europe.
At an estimated cost of over $ billion, it. storia e leggenda: hotels e ristoranti: arte e letteratura.
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Project Brief: Analysis report of your chosen brands strategies. Select one successful, international fashion brand/company and one successful. Massimo Dutti Women consists of several lines of action, not only in fabrics, but also in accessories and fragrances.
Change market. en; es; Terms and Conditions; as well as to display advertising from our website or third party websites based on an analysis of your browsing habits. If you continue browsing, we shall consider that you. Massimo Dutti Digital Marketing Strategy Problems • Lack of customize marketing effort – Diversity in the marketplace • Average-poor reputation on customer service online – Staff lacking product knowledge Objective •Increase awareness in US •Increase store traffic in NYC.