The Company sells its products worldwide through its retail stores, online stores and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers and value-added resellers. In addition, the Company sells a variety of third-party Apple compatible products, including application software and various accessories through its retail and online stores. The Company is committed to bringing the best user experience to its customers through its innovative hardware, software and services.
Creating a Vision and Mission statements. The starting point of the process is initial assessment of the firm. Business' vision answers the question: What does an organization want to become? Vision is the ultimate goal for the firm and the direction for its employees.
Thorough mission statement acts as guidance for managers in making appropriate Rothaermel, p. Internal environment analysis, External environment analysis and Competitor analysis Tools used: During an external environment analysis managers look into the key external forces: Micro environment affects the company in its industry.
Competition is another uncontrollable external force that influences the company. A good example of this was when Apple released its IPod and shook the mp3 players industry, including its leading performer Sony.
Firms assess their competitors using competitors profile matrix and benchmarking to evaluate their strengths, weaknesses and level of performance. An organization holds both tangible resources: Successful situation analysis is followed by creation of long-term objectives.
They act as directions for specific strategy selection. In an organization, strategies are chosen at 3 different levels: This type of strategy is used when strategic business units SBUdivisions or small and medium enterprises select strategies for only one product that is sold in only one market.
The example of business level strategy is well illustrated by Royal Enfield firms. They sell their Bullet motorcycle one product in United Kingdom and India different markets but focus on different market segments and sell at very different prices different strategies.
At this level, executives at top parent companies choose which products to sell, which market to enter and whether to acquire a competitor or merge with it. They select between integration, intensive, diversification and defensive strategies. The main questions to answer: Which new markets to develop and how to enter them?
How far to diversify? Thompson and Martin, p. Policies, Motivation, Resistance management, Leadership, Stakeholder Impact Analysis, Changing organizational structure, Performance management Even the best strategic plans must be implemented and only well executed strategies create competitive advantage for a company.
At this stage managerial skills are more important than using analysis. Communication in strategy implementation is essential as new strategies must get support all over organization for effective implementation. It consists of the following 6 steps:Strategic management at APPLE Inc.
Conclusion It is concluded from the strategic management analysis at APPLE Inc. that technological industries are never easy to compete with. They have a lot invest at R&D and have to be proactive in order to compete with their competitors in the industry.
As for APPLE is concerned they have been working. Around the year , Apple identified a new strategic management opportunity to exploit the growing worldwide market in personal electronic devices – CD players, MP3 music players, digital cameras, etc.
Strategic management at APPLE Inc. Conclusion It is concluded from the strategic management analysis at APPLE Inc. that technological industries are never easy to compete with. They have a lot invest at R&D and have to be proactive in order to compete with their competitors in the industry. As for APPLE is concerned they have been working. Apple’s approach to innovation is definitely not user-driven: it does not listen to users, but makes proposals to them. And narrations on Jobs’s leadership style tells of a vertical, top-down. Strategic Management - Introduction. Strategic Management is about the strategies that managers carry to achieve better performance. Study in detail about Strategic Management Concepts, Strategic Decisions, Strategy Statement etc.
It would launch its own Apple versions of these products to add high-value, user-friendly software. Strategic Management - Introduction. Strategic Management is about the strategies that managers carry to achieve better performance. Study in detail about Strategic Management Concepts, Strategic Decisions, Strategy Statement etc.
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However, the business and leadership skills of post Steve Jobs strategic level management in general and current CEO Tim Cook in particular have to be proved yet and thus, there is a justified concern regarding the disadvantages of power culture at Apple having negative implications on company’s further growth prospects.